About Us

Brand Metrics India LLP

A full service Marketing Research Company

Team of professionals with experience in Marketing Research (both Quantitative & Qualitative), Advertising & Marketing

Proven expertise in partnering clients for building Market Share & Brands

Capability of handling assignments across India and beyond using PAPI, CAPI, CATI, Online Interviews etc.

Core Team

Sandip Mishra

Over 3 decades of experience in helping clients with consumer insights, over 500 successful assignments completed.

Advising clients on Brand and Marketing Strategies.

Experience in handling a wide range of Research Methodologies and Industry Categories. Business leadership in multiple companies including IMRB, Indica Research (currently Ipsos India) and GfK.

Ayona Datta

Over 15 years of experience in Market Research & Marketing Operations in companies like IMRB, GfK, Vodafone.

Serviced wide variety of clients across Products and Service Categories.

Diverse industry experience – sectors like Food & Beverages, FMCG, Media, Healthcare, Telecom, etc..

Market Research Expertise includes Product Testing, Market Opportunity Mapping, Efficacy of Communications & Promotions, Periodic Brand Equity Assessment, Usage & Attitude studies, etc.

Pramod Nair

Over 20 years of experience in Research Operations and Analytics.
Proficient in using SPSS Statistical Software and R to track and analyse data.

Knowledge of Advanced Statistical Methods including Multivariate Analysis.

Industry Experience – Worked for industry categories like FMCG, Food & Beverage, Media, Real Estate, Healthcare, Steel, Cement, Personal Care Products etc.