- Meticulous process of selecting consumers with evolved sensorial abilities
- Rigorous training of selected consumers in product evaluation methods
- Research method allows screening of a large number of candidate products
- Provides richer insights for further product development
- Faster turn-around time with cost saving at multiple levels
- Utilises client data in tracking customer satisfaction and usage experience, over time
- Provides insights for actionable client interventions
- Continuous analysis helps in conversion of prospects and revival of lapsed customers
- Also helps in evaluating effects of specific client initiatives
- Not just a direct interface between Brands and its Consumers
- Process involves Partnering with the client in analysing the take-outs
- Reports based on individual projects answering the key business questions
- Sharing cumulative category insights over time
- Helps in curating institutional knowledge for categories and brands
- Recognises the differences between various type of brand promotions or activations
- Unique measurement protocols tailor-made to capture the effectiveness of the specific brand activity
- For example: Extra Volume vs. Price Off vs. Freebies
- And, Event-based activities vs. Contest-based activities vs. Celebrity endorsements
- Analysing effects of price increase on market share
- Understanding effects of volume reduction on market share
- Constructing a range of acceptable price points and volume measures for a given product
- Facilitates marketing team’s decision making in maximizing profit margins
- Takes a different approach as compared to typical Ad research
- Helps reduce consumer dissonance and promotes ethical advertising
- Establishing veracity of advertising claims validated through consumer usage and experience as distinct from internal evaluation or claims based on lab-tests
